About the Book

The book investigates the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. For the relationship between the antecedent factors and the export performance through the mediating influence of the marketing mix, the book explores that the marketing mix does mediate this link in some factors. It discusses the impact of marketing mix strategies on the export performance of Malaysian exporting firms. The book concludes with some recommendations that can be of a great use to the Malaysian exporting firms. Managers, researchers and policy makers may find the book useful.

About Author

Saad Dubayyan Alshammari holds a PhD from University Utara Malaysia. He is a Researcher at University Utara Malaysia. His main area of expertise is the international marketing and export performance. His articles have been published in a wide range of various journals. His research interests are international trade, marketing, import-export performance, tourism, migration etc.

Dr. Rabiul Islam is a Senior Lecturer in the Department of Economics at University Utara Malaysia. He was Post-Doctoral Fellow in Institute for Environment and Development, UKM. His main area of expertise is the application of Global Forest Products Model. His articles have been published in a wide range of journals. He is interested in doing research in international trade, trade and environment, tourism, migration, water, poverty and food security, urban agriculture, sustainable development, climatic hazards, and green economics, quality management.

Dr. Ahmad Bashawir Abdul Ghani, Associate Professor and currently the Dean School of International Studies, College of Law, Government and International Studies at University Utara Malaysia, has been teaching international business for 15 years and supervised about 10 business research projects. He has also published in a wide range of international, Australian and New Zealand journals. In addition, he has spoken at conferences throughout the world on matters dealing with international business management. Prior to joining University Utara Malaysia, he has previously worked in a number of public and private sector organizations in Malaysia and abroad, where he has been involved in economic, strategic and business research projects spanning most sectors of the economy. 

Contents

Preface

1. Introduction

Background; Problem Statement; Research Objectives; Research Contribution; Scope

2. Literature Review

Overview of International Marketing Strategy; Export Marketing Strategy; Determinants of the Degree of Adaptation of Export Marketing Strategy; Key Determinants and Research Hypothesis; Empirical Results; Export Performance; Malaysia and Exporting Activities; Malaysian Exports; Research Framework

3. Research Methodology

Research Design; Research Instrument; Data Collection Procedures; Variables and Construct; Population and Sampling; Data Analysis

4. Data Analysis and Findings

Introduction; Response Rate; Descriptive Statistics;

Instrument Reliability and Validity; Hypotheses Testing;

Results of Structural Model

5. Discussion and Conclusions

Overview of Findings and Discussion; The Impact of Marketing Mix on the Export Performance of Malaysian Export Companies; General Discussion of Findings; Implications of the Study; Study Limitations; Recommendations; Recommendations for Future Research

References

Index

Additional Info.