This book is an experience of analyzing the relationship between gender and media with special reference to women and youth. Gender is a social construct and media plays a vital role in it. As such, this book focuses on the three dimensions—women, youth and media in terms of pushing and pulling factors for promotion of gender equality. It portrays the impact of media upon level of participation, influence over women and their status.
The media are undoubtedly omnipresent in the lives of contemporary youth who are dynamic in nature and ICT offers them a whole wide experience and knowledge. However, this book also expresses the other side of the coin, media and its disadvantages such as inappropriate contents information overload etc. It concludes saying that it is important to acknowledge the positives and drawbacks of media. This compendium of papers, contributed by scholars from various fields of expertise, may be found useful by all the stakeholders in these subjects.
Dr. T. Gopinath, Assistant Professor and Head, Department of Gender Studies, Rajiv Gandhi National Institute of Youth Development (RGNIYD), Sriperumbudur, has a teaching experience of more than a decade. He has conducted several research studies in the field of Youth Development. Further he has developed training manuals on Youth in Social Harmony and National Unity, Youth for Gender Equality, Youth and Health. He has conducted number of Training Programmes across the country, and programmes with SAARC, CIRDAP, CYP etc. Dr. Gopinath has been guiding Ph.D Research Scholars along with Teaching and Training programmes at RGNIYD. Also he serves as Public Relation Officer at RGNIYD.
Sindhu K.K is a Research Scholar, specialized in Life Skills Education, from Rajiv Gandhi National Institute of Youth Development, Sriperumbudur. Her experiences from field visits, research works, and interaction with stake holders and experts have helped her to imbibe knowledge and triggered her as budding writer starting with few articles and research papers. She had attended/presented several research papers in both national and international seminars and conferences.
Preface
Acknowledgements
Introduction
SECTION I
Gender and Media
Gender Perspective of Media: Analytical Study
Vasudhaa Sridharan and S. Sasikala
Way and Style of Life of Women Projected in Media
Aarshi Jahan
Changing Paradigms—Harbingers of Change: Studying the Gender Issue Through select Hindi Films
Runoo Ravi
Portrayal of Women in Media: Especially in Advertisements—A Study
T. Murugavel
Wounded Women and Disfigured Earth: An Eco-feministic Study of the Novel by Bama: Sangati
R. Dharani
Gendered Democracy of Feminine Liberation in Mesgun Zerai’s Play: A Village Dream
Prafull D. Kulkarni
Gender Construct in History of Cinema
T. Gopinath, Sindhu K. K and Gopikala K
Portrayal of Women Sex Workers in Hindi Cinema
Preeti
Marketing Motherhood: An Evolutionary Analysis of Mother Image in Television Advertisements
Jithu T V
SECTION II
Social Networking:
New Medium for Women Empowerment
Removing Taboos and Roadblocks but Many More Miles to Go: Social Media and Women Empowerment
Oliver Thomas
Information Communication Technology and Women Empowerment
Beulah Rachel Rajarathnamani
Social Media—New Medium of Women’s Voice and Empowerment
Ayesha Uzma and Sudeshna Mukherjee
Social Media in Empowering Women
Debarati Dhar
SECTION III
Contemporary Experiences of Youth in Mass Media
Betraying Youth with Beauty Portrayals: Role of Advertisements
Sathya. P
Impact of Media on Youth Culture
G. Natarajan
Challenges Posed by Video Gaming
I. Arul Aram and N. Bhuvana
Media and Youth Health
S. Valarmathi Priyaa
Glorifying Suicides in Media
R. Kannamma
Possibilities of Transgression and Reproduction of Patriarchy in Social Media: An Interpretative Study among Selected Girls of Kerala and their Face book Pages
Roopa Hari and R. Kumaran
Contributors
Index