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Year: 2018


pp xii+168

ISBN: 9789386262714

Price: $60

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About the Book

‘Ethics in Television advertising’ as well as ‘Human Rights’ are both the most talked about topics of the present day. This book deals with the various areas of human rights in context of TV advertisements thereby exposing the lacunae in Indian legal system that fails to comprehensively cater to the ethical aspects of Indian Television Advertising scenario.

The book reflects both the positive (ethical) and negative (unethical) portrayals of important issues relating to human rights concentrating on areas of child rights, privacy of women, portrayal of lasciviousness, LGBT, colour discrimination as well as peace and communal harmony.

This study is timely; as the society needs to be made aware of the influence of television advertisements, both ethical and unethical on them. It is about time that an attempt be made to evaluate the social implications of inappropriate television advertisements. The book caters to the need of the hour of conducting a study that can define what advertising ethics is and to define the ethical boundaries of the advertisers. The book reiterates the fact that ‘the ethical area is the only area of liberty’. The book may be found useful by students, researchers and scholars in the field of journalism and advertising as well as corporate world and policy-makers.  

About Author

Dr. Juhi P. Pathak (1989), a Ph.D from Gauhati University, Assam, is an Assistant Professor in Amity School of Communication, Amity University, Mumbai. She is a graduate from SIES, University of Mumbai, Mumbai and Post-graduate from Institute for Media Management and Communication Studies, New Delhi.

Before joining Amity University (Mumbai) in September 2017, she taught at Amity University (Noida), Gauhati University (GU) and IDOL (GU).

Dr. Pathak has to her credit a book, ‘Introduction to Media Laws and Ethics’ (Shipra Publications, 2014) which earned her the title of ‘Youngest Textbook Author in Legal Subject’ (Age 24) by the World Records (India).


Preface, Acknowledgement

I. Concept and History of Advertising

II. Advertising Ethics: An Overview

III. Advertising Vis-A-Vis Child Rights: Advertisements through Unclad Babies

IV. Advertising Vis-A-Vis Right to Privacy of Women: Portrayal of Child Delivery

V. Advertising Vis-A-Vis Human Rights: Lasciviousness

VI. Advertising Vis-A-Vis Human Rights: Colour Discrimination

VII. Peace and Communal Harmony: Advertising Vis-A-Vis Human Rights

VIII. Portrayal of Peace and Harmony Between Nations: Advertising Vis-A-Vis Human Rights

IX. Advertising Vis-A-Vis LGBT’s Human Rights

X. Conclusion


I. The Code for Self-Regulation in Advertising

II. Details of IPC Sections 153A, 295 & 295A

III. Programme and Advertising Codes

IV. List of Laws, Rules and Regulations that Deal with Advertisements




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